Become a Better Wedding Photographer.
Build a Profitable Business.
Stay Accountable for 12 Months.
One Year Wedding Photography & Business Course (12 Month Programme)
Welcome to the IOWP One Year Wedding Photography & Business Course — our most complete, in-depth training experience designed to transform not just your photography, but your entire business.
This isn’t just another course. This is a 12-month journey designed to take you from where you are now… to where you want to be.
Whether you’re just starting out or already shooting weddings and ready to level up, this programme gives you the skills, structure, and support to grow a successful wedding photography business.
Why This Course is Different
Most courses give you information.
We give you implementation, accountability, and real growth.
✔ 12 months of structured learning
✔ Live monthly mentoring sessions
✔ Real wedding opportunities
✔ Portfolio building shoots
✔ Business & marketing training
✔ SEO & booking strategies
✔ Personal feedback on your work
You’re not left on your own — we guide you every step of the way.
What You’ll Learn (Step-by-Step Over 12 Months)
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Camera settings & confidence
Lighting in real wedding situations
Natural, relaxed posing techniques
Capturing real moments (documentary style)
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How to photograph a full wedding day
Working under pressure
Timeline planning & client expectations
Second shooting opportunities with us
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Fast and efficient editing systems
Consistent colour and style
AI editing tools to save time
Delivering galleries professionally
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Creating a strong photography brand
Finding your style and niche
Building a portfolio that attracts clients
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Keywords for wedding photographers
Optimising your website
Blogging for bookings
Local SEO (South Wales, Cardiff, Swansea, UK-wide)
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How to price for profit
Package structures that sell
Upselling albums, prints & video
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How to convert enquiries into bookings
Consultation techniques
Client experience from start to finish
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Building a full-time income
Systems & workflows
Associate photographers & growth strategies
What’s Included in the 12 Month Programme
✔ Access to The Art of Wedding Photography Course (80+ modules)
✔ Monthly Live Mentoring Calls with Michael Lundbeck
✔ Portfolio Builder Days (real couples & styled shoots)
✔ Real Wedding Experience Opportunities
✔ Private Members Community
✔ Work Reviews & Feedback
✔ Business Templates & Pricing Guides
✔ SEO Training & Website Support
✔ Discounts on Workshops & International Experiences
Real Experience.
Real Growth.
Real Results.
At IOWP, we believe the best way to learn is by doing.
That’s why this programme includes:
Hands-on training
Real wedding experience
Live shoots
Real feedback from working professionals
You won’t just learn — you’ll build a portfolio, gain confidence, and start booking clients.
Who This Course is For
This course is perfect if you:
✔ Want to become a wedding photographer
✔ Are struggling to book weddings
✔ Want to improve your photography skills
✔ Feel stuck in your business
✔ Want guidance, support, and direction
✔ Are ready to take photography seriously
Why Join IOWP?
We’re not just a course — we’re a community of wedding photographers.
With years of experience shooting weddings across the UK, winning international awards, and building a successful photography business, we know exactly what it takes.
And now, we’re here to help you do the same.
The Result After 12 Months
By the end of this programme, you will:
✔ Have a strong portfolio
✔ Understand how to shoot weddings confidently
✔ Have a clear brand and style
✔ Know how to get found on Google
✔ Be booking more weddings
✔ Be running a real photography business
Unlock Exclusive Offers, Savings & Professional Products
When you join the IOWP One Year Programme, you’re not just investing in training — you’re gaining access to exclusive industry partnerships, discounts, and professional products to help you grow faster.
Exclusive Member Benefits & Industry Discounts
As part of the programme, you’ll gain access to exclusive discounts on photography equipment, helping you invest in your kit with confidence.
✔ Discounts on cameras, lenses & accessories
✔ Offers on lighting, memory cards & essential gear
✔ Access to trusted suppliers we recommend
✔ Ongoing deals available throughout the year
Perfect for building or upgrading your kit without overspending.
We’ve partnered with one of the world’s leading album suppliers to bring you exclusive access to premium products and special offers.
✔ Exclusive discounts on GraphiStudio albums
✔ Access to sample albums at reduced rates
✔ Learn how to design and sell luxury wedding albums
✔ Hands-on experience with high-end printed products
✔ Support in adding albums as a profitable upsell
Albums are one of the most powerful ways to increase your income as a photographer.
Inside the programme, we’ll show you:
✔ How to confidently sell albums to clients
✔ How to design stunning layouts
✔ How to position albums as a must-have product
✔ How to increase your average booking value
These exclusive offers are designed to help you:
✔ Save money on essential equipment
✔ Offer premium products to your clients
✔ Increase your profits with albums and upsells
✔ Build a more professional photography business
Exclusive GraphiStudio Offers & Sample AlbumsSave on Camera Equipment & GearReal Value That Goes Beyond TrainingTurn Your Work Into a Premium ProductLimited Spaces Available
To keep this programme personal and high quality, we only take on a limited number of photographers each year.
Ready to Transform Your Photography Business?
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Monthly Payment Plan
£195 per month (12 months)
Total Investment: £2,340
Spread the cost and get full access to the entire programme from day one.
✔ Full access to the 12-month training programme
✔ Access to The Art of Wedding Photography (80+ modules)
✔ Monthly live mentoring sessions
✔ Portfolio builder opportunities
✔ Real wedding experience opportunities
✔ Private members community
✔ Business, marketing & SEO training
✔ Ongoing support and feedback
Perfect if you’d like to spread the investment while building your skills and business.
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Pay in Full (Best Value)
£2,095 one-time payment
Save £245
A one-off investment with added value and exclusive bonuses.
✔ Everything included in the monthly plan
✔ Priority access to opportunities
✔ Fast-action bonus included
Exclusive Bonuses (Limited Time)
✔ Free Portfolio Builder Day (£199 value)
✔ Free 1:1 Mentoring Session
✔ Early Access to Real Wedding Opportunities
Perfect for photographers who are serious about fast-tracking their growth and getting the most out of the programme.
Frequently Asked Questions
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This is a 12-month structured programme designed to help you improve your photography, build a strong portfolio, and grow a profitable business. It combines training, mentoring, real experience, and ongoing support throughout the year.
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Not at all. This course is suitable for complete beginners as well as photographers who are already shooting weddings but want to improve their skills and bookings.
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The monthly plan is £195 per month for 12 months. You’ll receive full access to the course and all content from the start while spreading the cost over the year.
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The pay-in-full option includes everything in the monthly plan, plus added bonuses such as a portfolio builder day, a 1:1 mentoring session, and early access to real wedding opportunities.
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Yes — we offer opportunities to gain real wedding experience throughout the year. These are designed to help you build confidence and create a strong, real-world portfolio. Much of the real weddings are located in South Wales.
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Yes, we run live monthly mentoring sessions where you can ask questions, get feedback, and learn directly. These are also great for staying motivated and accountable.
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Yes, all online training materials are available on-demand, so you can learn at your own pace alongside the live sessions.
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Yes — the course includes business, marketing, and SEO training to help you attract more enquiries and convert them into bookings.
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Absolutely. This programme is designed to help you build a sustainable photography business, whether part-time or full-time.
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We limit the number of students each year to ensure everyone gets proper support, feedback, and access to opportunities.
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The course offers a great deal of value, but optional extras such as travel to workshops or accommodation for certain events are not included. If you would like to come to a different workshop, we will give you a discount code off the normal price, as you are a member, you only have to log in to see your discount code.
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You’ll have the option to continue within the IOWP community, join advanced programmes, or continue developing your business with the skills you’ve gained.
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You can secure your place by choosing your preferred option and completing the sign-up process online. Spaces are limited and filled on a first-come basis.
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Due to the nature of the course and instant access to training materials, payments are non-refundable. Please ensure you’re ready to commit before joining.
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We combine real-world experience, structured training, and ongoing support. You’re not just learning — you’re building a portfolio, gaining confidence, and growing a real photography business.
Unlock Your Potential with the IOWP Academy
Exclusive Training Content
Access in-depth wedding photography training covering real weddings, lighting, posing, editing, and business.Learn at Your Own Pace
Watch everything on-demand, anytime, and build your skills around your own schedule.Get Recognised Through Awards
Submit your work to the IOWP Awards and gain badges and credibility that help you stand out.Ongoing Learning & Updates
New content and training are added regularly to keep you improving and inspired.Support, Feedback & Community
Be part of a network that helps you grow, stay motivated, and move your photography business forward.